To those who question the humorous tone of this website, let
me say this. Consumption of tripe has fallen every year since 1958 and, according
to our research, most people would
rather eat a plastic bag than eat tripe. Drastic measures were called for. We
have it on good advice that a humorous, self-deprecating tone is the way to
sell tripe. It has worked for other foods and it can work for us.
Since we launched the campaign in 2012, the number of daily visits
to this website has increased by 500% and we are now in double figures. Tripe
is making a comeback.
Tripe tastes just as good today as it always has. So why not take a look at our nutritious and delicious recipes - I'm confident you won't be disappointed! There's something for everyone on our website. So whether you're 65 or 75, I hope you enjoy your visit half as much as we enjoy marketing tripe!
Sir Norman Wrassle
About The Tripe Marketing Board
The Tripe Marketing Board was set up in 1992 to replace The Tripe Council when its CEO, Paul Mellor, left to pursue a solo career.
The Tripe Council was originally known as The Tripe Industry Development Council and, briefly, the British Tripe Council. Before that it was known as The Association For The Legal Disposal Of Unwanted Cow Products.
The Tripe Marketing Board was an industry-wide response to the continuing post-war decline in tripe sales in the UK. This was due to the ending of rationing, increasing affluence and a widespread perception that it is not fit for human consumption.
It is our belief that not only is tripe very much fit for human consumption, but that it can form part of a healthy diet for people of all ages.
So why not give it a try? You never know, you may even like it!
Tripe Facts And Tips
© Copyright 2012 LEB Ltd T/A The Tripe Marketing Board