It's a word that's become synonymous with all things rubbish. In an era when youngsters turn their noses up at anything that doesn't come out of a packet and when almost every reality TV show is dismissed by the critics as 'a load of old tripe', it's a name which presents a double liability for anyone charged with marketing tripe - as, of course, are we.
That's why we're launching a competition to FIND A NEW NAME FOR TRIPE.
Sir Norman Wrassle,
Chairman of the Tripe Marketing Board, said:
"Over the last four months
we've invested heavily in the social media such as Facebook and Twitter,
in a bid to improve the image of our product.
"In that time, we've had over 9,000 visits to our website and our parallel TMB Industry news blog, and we've had some spectacular results in some areas of the north west. Yet we seem to be failing to break into our target market of the under 85s. That's why I've ordered this re-think."
For a chance to win a signed copy of Derek J Ripley's Forgotten Lancashire and Parts of Cheshire and the Wirral (described by Lancashire Life magazine as the book that revitalised the Lancashire tripe industry) RRP £9.99, submit your entry no later than Friday 14 December 2012.
You can submit using the form below, or Tweet your entry to @TripeUK
The judges decision is final, and no cash alternative will be available as a prize (although we will substitute 1lb of the finest Lancashire honeycomb tripe at your request).