Tripe Marketing Board chairman Sir Norman Wrassle today announced that tripe would be the radical food choice for the younger generation in 2021.

The announcement came as the TMB revealed more details of its Definitely not gammon campaign, which Sir Norman said had the potential to “shift the dial for tripe in new and exciting ways.”

The campaign will launch in selected south east towns towards the end of February 2021 with advertising posters at key outdoor locations.  Sir Norman said that the TMB had been able to negotiate “a fantastic deal” on the pricing for the ads, after approaches were received yesterday from a leading advertising placement agency.

“We’re confident people will get the message that the face of the typical tripe consumer is changing,” Sir Norman said, but he denied that the TMB was turning it’s back on existing customers. “We still value our older, straighter customers – and our dogs,” he said.