Our board – Tripe Marketing Board

Our board

Tripe Marketing Board board members are appointed for periods of between 3 months and 15 years. The are hand-selected for their skills, knowledge and family connections, as well as for their love of tripe. Board members are unpaid. Vacancies occasionally occur on the board, so if you are interested keep an eye out on our jobs page.

Sir Norman Wrassle
Sir Norman Wrassle

Sir Norman Wrassle is the charismatic and sometimes outspoken chairman of the Tripe Marketing Board, the UK’s leading agency for the promotion of tripe.

After leaving school at the age of 16, he began selling pickled cucumbers from a stall on Wigan market. At the age of 18 he was seriously injured when he fell off the back of a lorry, but made a full recovery and is now not only a highly respected businessman but considered to be one of the leading experts on tripe in the whole of the north of England.

He is never happier than when called upon to talk tripe at conferences, society meetings or on the radio, which he has always seen as the perfect medium for tripe.

Bryan Atkinson
Bryan Atkinson
Chief Executive Officer

Bryan was born in 1949 in Newton Le Willows which in those days was in Lancashire. He is married to Lady Dorothy of Lochaber. After leaving school, he was training for a career in engineering, but this was cut short by a football accident which has left him with a permanent disability.

He returned to college to get a degree in quality assurance and became a manager for a multinational company when he moved to Wigan (where he still lives).
Bryan’s taste in food is fairly eclectic and he learned to love tripe in the period of post-war austerity and is now determined to put tripe back in its rightful position in the diets of all.

He is the chair of a Wigan charity Embrace Wigan and Leigh, a position which takes up a lot of his spare time.

Wyatt Bell
Wyatt Bell
Head of Global Supply Chain & Regional Director for France and German-speaking Parts of Europe

Ever wondered how that tripe got on your plate? Wyatt spends much time doing exactly that. As Head of Global Supply Chain, he supports the Board’s strategy, devising a clear process, from field to plate/bowl, which enables tripe to end up precisely where it is wanted, meeting the demands of the most exacting connoisseur, tripe dresser or hound.

A born Geordie, for over 30 years Wyatt has worked with many of the world’s leading logistics companies. He lives with his partner in Switzerland and France and has tried, without success, to get tripe on the piste.

As a child, he recalls the unforgettable fragrance of his grandmother’s tripe simmering in milk on a bed of onions. He says: “My early exposure to tripe profoundly affected me. Today, I am determined to deliver precisely the service that tripe so richly deserves”.

Jack Hargreaves
Jack Hargreaves
Regional Director for East London and West Kent

Originally from Cheshire, Jack began life with ambitions to one day become the host of his own current affairs TV show with a carnivorous slant, but times were hard for the young boy from the wrong side of the Cheshire Tundra. To make ends meet the teenage Hargreaves was forced to hang around the county’s farmyards offering to do various odd jobs for farmers wives.

Eventually, he fled to the big smoke to chase his dream but, having sunk his life savings into Hargreaves On The Slab he quickly established that his weekly meat-based small screen morsels needed a wider audience. Arming himself with a Twitter account and encountering the TMB was the beginning of a veritable casserole of bizarre and often quite puzzling offal based exchanges.

Denise Tomlinson
Denise Tomlinson
Regional Director for West London and the South West

Married with three grown-up children, Denise is a lifelong resident of what she still insists is called Middlesex but admits she has been as far north as Blackpool on at least two occasions.
Having previously had a healthy relationship with tripe (largely involving the use of a bargepole) a chance encounter with the Tripe Marketing Board on Twitter changed her life.

After experiencing ‘Tripe For Beginners’ at The Longs Arms in South Wraxall, this habitual Quorn eater has now embarked on an unexpected mission to bring tripe to West London – whether it likes it or not.

Professor Paul Salveson
Professor Paul Salveson
Regional Director for Lancashire and Parts of Yorkshire

Professor Salveson has spent most of his working life with trains and in 2009 was awarded an MBE by HM The Queen ‘for services to the railway industry’. This has not prevented him from straying to the left-wing shores of politics.

Having spent time working for the Communist Party in the early 1980s, followed by what he calls “a lamentable lurch to the right” which saw him elected as a Labour councillor in Huddersfield, he now describes himself as a ‘devo-lefty’ committed to home rule for the North. He regards the promotion of good, wholesome Northern food as vital to a radical political agenda.

“For too long,” he argues, “tripe has been the subject of ridcule by London-based politicians and journalists. It’s time to restore tripe to its rightful place on the dinner table of all right-thinking Northerners”.

Katrina Murphy
Katrina Murphy
Regional Director for Australia & South East Asia

Katrina Murphy, when not playing at being the Managing Director of Katrina Murphy Industrial Relations in Australia, fully devotes her life to her real job of being the Tripe Marketing Board’s Australian and South East Asia representative.
Katrina is based in Australia and consults to employer and professional association clients about industrial relations matters, workplace investigations and Human Resources.

Her current special interests are defeating the insidious world-wide promotion of avocados, serving lashings of (virtual) piping hot tripe at enterprise bargaining meetings, and all things Iceland. Katrina loves art, coffee, jacarandas, all cats and Juliet the Tripe Dog.

Michael Hargreave Mawson
Michael Hargreave Mawson
Director of Customer Experience and Global Head of Aftersales

Michael Hargreave Mawson was born in the North Riding of Yorkshire, and is descended on his father’s side from the Hargreave family of Armley and the Mawsons of Acaster Malbis, both of which were well known for their fondness for eating the bleached linings of cows’ stomachs. He was educated at Oundle School and at Lancashire’s legendary University of Liverpool, as well as at other renowned centres of academic excellence (indeed, he has a rudimentary qualification in marketing from the “University” of Luton). He has extensive experience in many other areas of economic activity which are unaccountably unpopular with the general public, including the nuclear industry, the defence industry, the tobacco industry, and, of course, biological research and development. In recent years, however, he has devoted his talents to history, particularly that of the Victorian era, which, of course, led him inevitably to tripe.

Mr Hargreave Mawson has been a vegetarian since 1985, and freely admits that he has never tasted tripe. As he says, “You don’t have to be drunk to flog Scotch, and, in fact, I am told it can often be a hindrance. Same with tripe.”

In filling the role of Director of Customer Experience and Global Head of Aftersales, Mr Hargreave Mawson is responsible for ensuring that each and every one of our customers is completely delighted with our product. No mean task.

Mr Hargreave Mawson would like to make it clear that he is no relation to fellow Director Jack Hargreaves (Regional Director for East London and West Kent). So would Mr Hargreaves.

Mel Wilson
Mel Wilson
Regional Director for areas south of Cheshire and north of London

Mel Wilson was born and bred in Huddersfield, so feels truly honoured to have a place on the board of the Lancashire based TMB. Fed on tripe from an early age, she developed a profound love of animals and joined the Vegetarian Society.

Despite her tendency not to eat meat, she cannot suppress her passion for tripe. An inquisitive mind and nomadic tendencies saw her journey from finance at the Yorkshire Bank to IT in South Africa to green energy guru in tripe-free Evesham.

Like Hugh Fearnley-Whittingstall, she firmly believes in the idea of eating from nose to tail if we are to eat meat, and her ambition is to see tripe back in the nation’s stomachs. She is married with two children, none of whom are yet to share her love of tripe.

Lindsey Iqbal
Lindsey Iqbal
Regional Director, Greater Manchester (East) and Parts of North Derbyshire, with special responsibility for Vegans

Lindsey was born in the swinging 60s and was raised in a “hippyfied” environment in Bury, Lancashire, where men were men and women were buxom.

She had a fairly contented childhood with her two older sisters and younger brother, but there was a terrible incident that Lindsey endured and she still bears the psychological scars; she can only disclose that it took place at a picnic and involved a Friesian, a packet of beef crisps, a lime jelly and a pair of clackers.

Since that day, Lindsey became a Vegan and her sister Pamela became a lacto-vegetarian. Sister Janet and brother Paul remain rabid carnivores. Sister Janet enjoys a thick seam, not only on her stockings, but also on her plate with vinegar, just like her mother Cynthia, who was a Tripe icon, winning the prestigious Miss Offal prize at the 1953 Bury Agricultural show.

Lindsey’s ex-husband apparently works in one of Her Majesty’s Prison under the name of Javegan Noleather Nutnogiqbal and their daughter, Veganetta Meatlessia, is currently studying Biochemistry at a local University.

Although Lindsey now prefers nuts and plums to a beef sausage, she remains amica cordae and is proud to represent the diversity in marketing Tripe and the wonderful world of offal.

“I see skies of blue and clouds of tripe

The bright blessed days, the dark sacred nights

And I think to myself

What a wonderoffal world”

Regional Director for Scotland

Becoming a board member at the TMB is not as daunting as it may seem!  The board hasn’t met since 1998, so the actual duties are pretty limited.

Although we prefer candidates to have a rudimentary knowledge of ruminant anatomy, full training will be given.

The position attracts no payment or expenses, so is unlikely to be of interest to Tory MPs, but you do get to add it to your CV.

If you’ve got what it takes, please contact us.

Thabo Mophiring
Thabo Mophiring
Regional Director for South Africa (special responsibility for International tripe relations)

Thabo is a connoisseur of traditional African tripe dishes and can never say no to tripe.  He is also an avid gardener, and enjoys growing aloes from seed – although his success has been limited over 6 years and he has only two aloes that are magnificent.  Maybe he should stick to eating tripe.
Thabo is committed to spreading the pleasure of tripe, wherever he goes.

Ken Ward
Ken Ward
Regional Director for Greater Manchester (West) and Parts of South-West Lancashire

Ken Ward was born in 1949 during both rationing and the heyday of Lancashire Tripe consumption. Apart from a two year emigration to the Italian conclave of Peterborough, he has lived all his life in Lancashire.

Throughout his life he claims to have been blessed with far greater “common sense” and “awareness” than any paper qualification would confer.

Until very recently he lived a conservative existence with regards to his culinary consumption, but is now a “born again” consumer of all things exotic including tomatoes, spices, dates and the majestic meat product which is tripe.

Ken is a keen photographer and gave up paid employment so that he could be a full time student of imaging and evangelise for Offal Awareness and the virtues of tripe as a 21st century foodstuff. He represented the board at the inauguration event for World Tripe Day in 2013.

Holly Jahangiri
Holly Jahangiri
Regional Director, US South East

Holly Jahangiri was born across the street from the Daytona International Speedway, which she credits for her lifelong habit of going around in circles – very, very fast. In fact, she developed a lifelong love of travel at an early age, and that is where she was introduced to the notion of eating odd foodstuffs purely for the entertainment value. She has gamely tried such terrifying foods as balut, durian, orchids (the sort normally considered “decoration only”), caviar, escargot, shark fin soup, kangaroo tail soup, and turtle soup, to name a few. Tripe nearly did her in, but she’s been won over. “I’m determined not to starve in a post-apocalyptic world. You know, after the Little Green Men turn all the cows inside out, tripe will be the ‘low-hanging fruit.'”

Holly is an avid reader, author of technical manuals and several children’s books, and lives in Houston, Texas, with her husband of several decades. Her children are grown, now, and glad to have escaped (most) of her culinary adventures. Her son once shot her in the eye with a Nerf dart for making him try tripe.

Professor John Murray
Professor John Murray
Head of Product Development

John Murray was born in Liverpool but emigrated across the Pennines to Barnsley when he was 4 years old. He was introduced to tripe by his pet dog Heidi when his mum bought her some tripe bits from the market.

In 1974, he got a Saturday job at Chapman’s butchers in the newly opened meat and fish market, directly opposite Gosling’s tripe stall where he regularly indulged in a ‘plate of mixed’ in his lunch hour. He also regularly ate tripe at home with his late grandfather who was also a big tripe fan.

He moved to London to attend university and returned home in 1982 but was unable to find permanent work in South Yorkshire in the Thatcher era so he went back to London to take up a job as a computer programmer for Reader’s Digest. Fortunately, the company’s offices, next door to the Central Criminal Court in Old Bailey, were only a stone’s throw from Smithfield market where there was an excellent tripe stall to satisfy his cravings. In 1989 he founded a market research company jointly with former colleagues and then spun off his own data analysis business, a job he still does today having worked on contract for many household name organisations over the years.

John now lives in Chester and enjoys travelling and seeking out tripe dishes such as andouillette (French tripe sausage) and saure kutteln (German pickled sour tripe) on restaurant menus. He enjoys cooking and has experimented with various tripe dishes including tripe fingers, aimed specially at children, tripe dresser’s pie, crispy fried tripe and an English tripe sausage.

In his academic life, John is actively researching the use of AI to detect different varieties of offal using LIDAR.

Kevin Francisco Pulford, QVC
Kevin Francisco Pulford, QVC
Regional Director for Goa and Parts of South West India
Kevin was born in the year of Elizabeth II’s coronation.  For many years, he believed his father was a mountaineer as he often heard his mother shouting: “You’ve got a mountain to climb if you think you’re coming near me with that!”
He was married to his wife in Vancouver on 30th August 1986 during Expo’ and Bryan Adams played at their wedding (although not in person).
When not residing in the exotic climes of the Wirral, Kevin spends his time in the ex-Portuguese colony of Goa, India where he owns a Hero motor scooter and has developed an uncanny knack of falling into monsoon drains frequently.  He occasionally tries to blame this on the excellent local Blue Ribbon Gin which costs just Rs200 (about £2.20) per 70cl bottle.
Kevin is also a purveyor of fine, rare Goan wines and likes to raise funds for a local charity.  “I am looking forward to representing the TMB in Goa,” he says.
Kevin was awarded the QVC in 2019 for services to home shopping.
Catherine Dorrell
Catherine Dorrell
Regional Director for Norfolk and Parts of South Suffolk
Catherine grew up in rural Cheshire and was raised on good solid Northern food such as tripe.
After failing to forge a career in folk dancing, shorthand typing or any sport she joined the Civil Service in Oxford, where she remained employed for three decades, even getting promoted after a record 17 years.
Despite not currently eating tripe she is nevertheless passionate about the promotion of this traditional but much maligned food which she feels has been ignored in favour of other so-called fashionable “superfoods”.
She moved to Norwich in the late 1980s and, having recently retired, feels she can finally devote herself to the issue of tripe awareness and the community of tripe enthusiasts.


The Tripe Marketing Board would like to make it clear that it does not necessarily endorse the views of individual members of the board, and individual members of the board would like to make it clear that they almost certainly do not endorse the views of the Tripe Marketing Board.

Membership of the TMB Board does not necessarily imply endorsement of the TMB’s policies and views as expressed in social media and the TMB cannot be held responsible for the views expressed by individual board members.

Tripe Marketing Board