Tripe Marketing Board chairman Sir Norman Wrassle today sanctioned the revival of ‘Tripe Dog’ – the hugely popular contest to find the canine face of tripe.  Entries for #TripeDog 2020 will open on 1 September 2020, with results expected to be announced on World Tripe Day on 24 October.

Over the years the contest attracted hundreds of entries with fevered online voting and much behind-the-scenes lobbying.  It was last won in 2015 by Spud, a three-legged Spaniel owned by Yorkshire-based barrister Helen Trotter.  Spud is sadly no longer with us, but for some time enjoyed a tripe-based diet and basked in the fame and glory of being#TripeDog15.

TripeDog15 winner and runner-up

The contest was the brainchild of Lady Cheryl Wrassle, wife of Sir Norman and a patron of the local Lytham charity Poodles in Distress.  It was halted when a study by the University of Wigan suggested it had ‘negligible impact’ on sales of tripe.

Sir Norman said he had always thought it a shame that the contest was ditched simply because it wasn’t impacting on tripe sales, and was pleased it was being revived.

“Dogs love tripe, and the TMB loves dogs,” he said, adding “We know it’s been a difficult year for many people, but perhaps by relaunching TripeDog we can bring a little happiness, joy and cut-throat competition to people’s lives over the next few months.”

Details of how to enter will be posted on Twitter via the TMB’s @TripeUK account.