The Tripe Marketing Board’s Social Media Team was celebrating today when one of its Tweets achieved ‘viral’ status after being ‘re-tweeted’ over 12,000 times.  The tweet – a satirical response to the damage inflicted on the Kerch bridge in Crimea – has been viewed over 5 million times and led to thousands of visits to the TMB’s website.

TMB chairman Sir Norman Wrassle said he was delighted by the news.  “We knew there was something going on when someone visited our online shop and bought a t-shirt.  This almost never happens, even though they are very classy and priced extremely competitively,” he said.

Sir Norman dismissed suggestions that the staff member responsible for the tweet had now left the TMB. “It’s true that she was approached by the social media departments from a number of companies, including a reputable table manufacturer, but her heart is with tripe and we were able to persuade her to stay,” he said.

The TMB’s social media team will be turning its focus to the forthcoming World Tripe Day celebrations scheduled for 24 October 2022.  This year’s host city is Budapest, but contingency arrangements have been made for Wigan to host the event should there be any issues around political instability.