Next weekend sees the launch of what could prove to be a major plank in the tripe industry’s fightback against fast food outlets and bakeries that have slowly chipped away at tripe’s preeminance as Lancashire’s ‘snack of choice’.
All through the summer, tripe retailers across the county have been secretly working on new ways of presenting tripe to make it more appealing to the public, and Chorley tripe dresser Colin Arden thinks he’s found the winner.
The Tripe Roll arrives just in time for Lancashire Day, which is the one day in the county’s tripe calendar that is almost as big as World Tripe Day. Bigger than a traditional sausage roll, and without the pastry, the Tripe Roll makes a generous snack for one or could be used as a centrepiece for family gatherings (where legally permitted).
Tripe Marketing Board chairman Sir Norman Wrassle said tripe retailers across the county should be building up stocks ready for the big day on Friday 27 November. “The Tripe Roll could revolutionise Lancashire Day and could take on Greggs at their own game,” he said, while launching the new product in a Zoom presentation to retailers yesterday.